Strategic Logo & Brand Identity Design
Building logos
that break through
and drive growth.
Helping businesses look established, credible & trusted through strategic branding.
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Meet Your Designer
A boutique studio, run by one designer who cares about the details.
I'm Xander, a Brand Designer based in Cape Town, South Africa. I specialise in strategic logo and brand identity systems for businesses that want to present themselves clearly and professionally.
Over the past decade, I’ve worked across industries including sports betting, automotive, lifestyle, personal and corporate brands, helping companies develop visual identities that are both meaningful and commercially effective. My focus is on clarity, consistency, and long-term brand value.
Logo & Identity Packages
Choose Your Package
Starter
R9,000
A two-mark system built to give your brand a strong foundation. Includes a basic brand guide for logos, colours and typography.
Logo Development (2 x revision per element)
- Moodboard
- Concepts
- 2 x Logo Concepts
- Final Logos
- 2 x Variations (Primary & Logomark)
Basic Brand Guide
- Logo
- Logo clearance & sizing (Primary & Logomark)
- Colour Palette
- RGB, CMYK & hex values
- Typography
- Primary & secondary fonts
Brand Kit
R18,000
A three-mark system built to bring consistency to your brand. Includes a streamlined brand guide for logos, colours, typography, photography, iconography and brand asset.
Logo Development (2 x revision per element)
- Moodboard
- Concepts
- 2 x Logo Concepts
- Final Logos
- 3 x Variations (Primary, Secondary & Logomark)
Streamlined Brand Guide (2 x revision per element)
- Logo
- Logo clearance & sizing (Primary, Secondary & Logomark)
- Colour Palette
- RGB, CMYK & hex values
- Tints & shades
- Typography
- Primary & secondary fonts
- Weights
- Iconography
- 4 x Icon set
- Photography
- 4 x Photography style set
- Brand Asset
- 1 x Brand pattern or graphic asset
Signature
R29,000
A four-mark system built to carry your brand everywhere. Includes a standard brand guide for logos, colours, typography, photography, iconography, brand assets and social templates.
Logo Development (2 x revision per element)
- Moodboard
- Concepts
- 3 x Logo Concepts
- Final Logos
- 4 x Variations (Primary, Secondary, Wordmark & Logomark)
Standard Brand Guide (2 x revision per element)
- Logo
- Logo clearance & sizing (Primary, Secondary, Wordmark & Logomark)
- Misuse of logos
- Colour Palette
- RGB, CMYK & hex values
- Colour hierarchy
- Tints & shades
- Typography
- Primary & secondary fonts
- Weights
- Type in use
- Iconography
- 8 x Icon set
- Photography
- 8 x Photography style set
- Brand Asset
- 2 x Brand pattern or graphic asset
- Brand Templates (Choose 2 assets only)
- Business card template
- Letterhead template
- Email signature template
- Social media banners (x2)
- Social media post templates (x4)
Premium
R45,000
A four-mark system built to create a distinctive and fully developed brand. Includes a premium brand guide for foundation, logos, colours, typography, photography, iconography, brand assets and social templates.
Logo Development (2 x revision per element)
- Moodboard
- Concepts
- 3 x Logo Concepts
- Final Logos
- 4 x Variations (Primary, Secondary, Wordmark & Logomark)
Premium Brand Guide (2 x revision per element)
- Brand Foundation
- Introduction
- Our Story
- Our Strategy
- Our Verbal Identity
- Visual Identity (Logo in action)
- Logo
- Logo clearance & sizing (Primary, Secondary, Wordmark & Logomark)
- Misuse of logos
- Colour Palette
- RGB, CMYK & hex values
- Colour hierarchy
- Tints & shades
- Typography
- Primary & secondary fonts
- Weights
- Type spacing
- Type in use
- Iconography
- 8 x Icon set
- Photography
- 8 x Photography style set
- Brand Asset
- 2 x Brand pattern or graphic asset
- Brand Templates
- Business card template
- Letterhead template
- Email signature template
- Social media banners (x2)
- Social media post templates (x4)
Our Process
Complete Identity Packages In Four Steps
Need a custom package? Let’s discuss your requirements.
Discover
Once the 50% deposit has cleared, we start with a conversation and structured questionnaire to understand your goals, audience, positioning and vision.
Define
Moodboarding and concepting continue until the creative direction and final logo are approved. Revisions also take place within this step.
Design
With the logo approved, your full brand identity begins and you'll receive a complete first draft for review. Revisions also take place within this step.
Deliver
Your completed brand files are prepared, organised and delivered in professional formats, ready for print, digital and social.
Timelines are estimates and may vary depending on feedback, approvals and project requirements.
Need Something More
Additional Design Services
Graphic Design
Flexible design support for creative tasks and ongoing design needs. Hours are booked in advance (5-hour minimum) and can be used at any time within 1 month.
Motion Graphics
Animated logo reveals, brand transitions, and motion assets that bring your identity to life across digital platforms and video content.
Agency Support
Reliable freelance support for agencies needing extra capacity and specialist design support.
Social Media
Regular content creation, design and scheduling of posts via a monthly social media calendar, freeing up your time so you can focus on your business.
